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Foodhub gamified the spirit of the Easter egg hunt by challenging users to find five hidden eggs. Each discovery unlocked a piece of a discount code, enticing users to keep playing until they’d collected the entire code. This gamified approach not only entertained customers but also kept them engaged with the Foodhub platform, browsing restaurants and menus as they searched for the hidden eggs. Foodhub customers got a surprise game to play and earn a coupon code. Customers had to search for 5 hidden eggs, and after finding the 5 eggs they were presented a discount code.

Why it Worked:

Playful: Foodhub’s Easter campaign serves as a prime example of how brands can harness the power of gamification to achieve marketing goals. By incorporating a fun and interactive element, Foodhub was able to capture user attention and translate it into real business results.

Rewarding: The campaign was a resounding success, generating significant traffic for Foodhub. The allure of the discount code, coupled with the light-hearted fun of the Easter theme, proved to be a powerful combination. Foodhub successfully leveraged the holiday spirit to boost user engagement and, most importantly, encourage orders.

The Takeaway: Games can be a great way to engage customers and boost sales. So next time you see a fun game or contest, give it a try! You might just win a treat (and a discount).

You can play that game here!

Note: This is just a playable game and it contains no discount codes.