OUR NATIONAL CAKE DAY SURVEY REVEALS BRITS EAT CAKE 2-3 TIMES EVERY WEEK…
Cheesecake has been voted Britain’s favourite cake, according to our recent study where we can now reveal the results on National Cake Day (November 26th).
Cheesecake scooped 42% of the vote in a national poll we conducted, narrowly beating Chocolate cake (41%) Victoria sponge (32%) and the Brownie (31%).
Bakewell Tart (27%) and Christmas Cake (24%) are amongst the nation’s other choices with souffle being the least popular with only 3% of the vote.
Our study shows that 20% of the nation admits that they eat cake every week, with a further 20% saying they now eat it 2-3 times a week.
30% of the nation confess they eat cake as a regular snack in-between meals, with 20% having cake around dinner time and 15% having it at supper time. And although four in 10 Brits eat cake whenever they want, 30% save it as a treat for special occasions with only 13% having it as a dessert or pudding after a meal.
FoodHub Marketing Manager Wil Chung, said: “Brits love their cake. On average the UK is willing to spend £2.74 on a slice of cake, with 19% happy to spend up to £5 per slice if the cake is good enough.
“Most people we quizzed said cakes are more popular now than 10 years ago because they are more readily available in cafes than they used to be, and the shops have a better selection than 10 years ago.
“The pace of modern life means that many say they don’t have time to make cakes so they prefer to buy their cake. And that is reflected in the fact that 14% admit they eat more cake than they did 10 years ago.
“One in 10 Brits love their cake so much they’re reluctant to share it with anyone but, it’s refreshing to see that 42% of the country would share their last piece of cake with their partner, 18% with their child and 7% with their best friend.”
So how do we like our cake? Well, over a third of the nation prefers their cake plain (37%) but a quarter of us enjoy it with cream and just one in 10 Brits have it with custard. Cake with icing (34%) narrowly beats cake without icing (33%) as the UK’s preference.
Women are the UK’s main cake aficionados, according to the poll of 2,000 adults. Not only do women eat more cake than men on a weekly basis, but more of them also prefer to snack between meals on the cake than their male counterparts.
Men, however, are more likely to share a cake with their partner (48%) than women (37%).
So, which area of the UK is the most cake-friendly?
People in Yorkshire eat cake the most, which according to the data is 2-3 times a week, with people in East Anglia eating cake the least.
And there are other regional variations too. People in Brighton have revealed angel cake to be their favourite cake, whereas Liverpudlians prefer apple pie and people in Aberdeen rank carrot cake as their top choice.
Wil Chung added: “Our survey showed some distinct regional variations on our national cake eating habits. For instance, cake fans in Leeds are willing to pay the most for a slice of cake, £3.05 compared to Wolverhampton who will pay the least, on average £2.25 per slice.
“People in Gloucester say they eat more cake now than they used to, whereas people in Cambridge say they are eating less. Plymouth is the least likely to share a cake with anyone compared to people in Coventry who are most likely to share their cake.”
BRITAIN’S TOP 10 CAKES
- Cheesecake (42%)
- Chocolate Cake (41%)
- Victoria Sponge (32%)
- Brownie (31%)
- Lemon Cake (30%)
- Carrot Cake (29%)
- Bakewell (27%)
- Apple Cake/Pie (25%)
- Christmas Cake (24%)
- Black Forest Gateau (22%)
To celebrate National Cake Day, we are offering customers 20% off sweet treats at designated dessert shops such as Kaspa’s and Little Dessert Shop on the Foodhub app for today only! Simply add code: CAKE2020 at the checkout.
Please note this discount code is valid for Thursday 26th November only. There is no minimum order, maximum redemption is £5 and is a one-time use coupon.
Full terms and conditions can be found at Foodhub.co.uk
